ROCCO FORTE HOTELS
ITALIAN REGIONAL OFFICES
Rome

REGIONAL MARKETING EXECUTIVE

The regional office looks after the Rocco Forte Hotels in the Italian region, the Hotel Savoy in Florence, the Hotel de Russie and Hotel De La Ville in Rome, the Verdura Resort in Sicily and Masseria Torre Maizza in Puglia. Each hotel is characterized by the family philosophy and typical design of the Rocco Forte Hotels, yet reflects the unique character of the location.

Main purpose:
The Regional Marketing Executive is part of the Regional Sales & Marketing Team at Rocco Forte Hotels in Rome and reports to the Regional Marketing Manager Working cohesively at the cluster level and with the individual Italian properties; the Regional Marketing Executive is a multi-tasking marketer supporting an integrated marketing approach for the Italian region and individual hotel marketing activities. Jointly with the Regional Marketing team, He or She executes the key marketing activities in the region and individual hotels, with a focus on digital strategy and campaigns for the Italian region, affinity partnerships and promotions in key markets. In doing so, the Regional Marketing Executive is looking to develop both brand loyalty and revenue for the hotels. The Regional Marketing Executive will also execute the creation of marketing collateral in line with the brand standard and guidelines, advertising off line..
Reports to: Regional Marketing Director.

Main duties & responsibilities:
• Work jointly with the Regional Marketing Manager to action the marketing initiatives dedicated to Rocco Forte Italian Hotels;
• Work jointly with the Marketing Director to develop a comprehensive F&B marketing strategy for the outlets, with a specific focus on Rome and Florence;
• Work jointly with the Regional Marketing Manager to execute the CRM content plan and campaigns with a focus on local newsletters and data acquisition campaigns;
• Manage and execute content on CMS (Umbraco) always following brand guidelines, with a special focus on F&B;
• Assist the Regional Marketing Manager with the creation of material for the hotel and local newsletters on CRM (Adobe Campaign);
• Point of contact for the hotels to support with ad hoc F&B marketing requests
• Support with F&B shootings;
• Manage and execute marketing activities for all F&B outlets and Spas for all the hotels through clear marketing actions;
• Participate to the monthly F&B meetings and carry on regular meetings with F&B & Spa managers;
• Support and execution of photo and video shootings, in collaboration with the Regional Marketing Director and the Centre: organization of all the pre shooting details and support on site;
• Write, edit and proofread copy (Italian);
• Manage and execute the creation of the F&B collaterals (booklets) together with the Regional Marketing team;
• Assist with the development of local F&B partnerships;
• Supervision of Tripadvisor F&B pages - Restaurant Google business accounts.

We offer:
• Permanent contract according to C.C.N.L. Settore Turismo.
• Learning & development activities and career opportunities.
• Opportunity to stay in one of our hotels at a reduced rate (35€ per night) upon reaching 6 working months. You will also be entitled to 50% discount at bars and restaurants of the Company and 20% discount on wellness treatments at our Spa and on products "Irene Forte".
• Staff celebrations.

Competencies required:
• Collaboration: Be able and willing to work as a team within the department and with other departments.
• Personal Effectiveness & Communication: Demonstrate self-control and present information clearly and with confidence.
• Personal development: Be open to and accept constructive feedback and use it to improve. Ongoing dialogue with Head of Department on own performance objectives.
• Business orientation: Be able to follow guidelines and priorities assigned by Head of the Department in order to achieve goals in a timely and satisfactory way. Perform his/her tasks with integrity.
• Technical Skills: Demonstrate technical competence and knowledge related to the role.

Other requirements:
• Bachelor’s or master’s degree - Marketing, Communications;
• Minimum 3 years marketing experience;
• Communications savvy - verbal and written;
• Experience with campaign management, email marketing and or CRM;
• Excellent communication skills both speaking and writing;
• Excellent interpersonal skills;
• Excellent computer skills (Power Point, Excel, Word);
• Presentation skills;
• Initiative and creativity;
• Ability to priorities and plan effectively;
• Ability to work under pressure and under strict deadlines;
• Exceptional written and verbal English is essential;
• Previous experience in the hospitality industry or luxury business is a plus;
• Previous Marketing experience (at least 3 years), whether through education or in-house.

Workplace: Rocco Forte Hotels Italian Regional Offices, Piazza del Popolo 18, 00187 – Rome.

Please apply forwarding your CV with full details and enclose the approval to process the personal data according to local privacy laws and standards (d.lgs. 196/03).